Google’s reaction to Kindle Fire speaks volumes about its goals for Android. Kindle Fire is based on Android, and will run Android applications. Android has been struggling in the tablet space, so you’d expect that Google would be delighted to have Amazon on the Android bandwagon. But you’d be wrong. Let’s look at the press release Google issued today to welcome Amazon to the Android family. Wait a minute, there is no press release. Okay, so let’s look on the Google blog. Nothing at all. Maybe a tweet from Andy Rubin? Dead silence.
Amazon vs. Apple? No, it’s Amazon and Apple vs. Everyone Else.
Is anyone really surprised? After all, the Amazon Kindle Fire ties to zero - yes zero - Google services. Nada. Zilch. Nein. Even arguably the most popular Android app, the standard Gmail app, is missing from the default Kindle Fire installation.
What exactly does Google have to celebrate with the launch of the Kindle Fire? That it uses Android and is tied to zero forms of revenue generation for Google?
Good for Amazon. The tablet space sure is interesting and will only get more so from here on out.
